/ The Lab
A flexible, open-concept space that could morph to accommodate a diverse array of fitness classes and disciplines. From high-intensity interval training to restorative yoga, from golf to softball, this athletic chameleon could adapt to the needs of its members, ensuring a dynamic and ever-evolving fitness journey.
The Lab wasn't just about physical prowess; it was a holistic approach to wellness, combining the expertise of seasoned instructors with the power of technology and data analysis. Personal coaches worked hand-in-hand with clients, tailoring regimens to their unique goals and abilities, while sophisticated tracking systems provided invaluable insights into each individual's progress, recovery, and potential areas for improvement
StudioGas developed the full brand identity for The Lab, including the name, logo, brand guidelines, website design, graphic marketing materials, environmental signage throughout the facility, and social media branding.
